Here’s a secret: A lot of attorneys don’t like social media.
It’s true. The legal industry isn’t a big fan of outlets such as Facebook, Twitter and Instagram, and big law firms are particularly afraid of going social
In a recent blog post, Kevin O’Keefe wrote: “Despite the business studies and literature supporting the value of social to large enterprises, most large law firm leaders have chosen to opt out of learning about social, let alone use it.”
The fact O’Keefe’s excellent blog is called “Real Lawyers Have Blogs” is itself an indication of how the legal world views social media. Oh sure, law firms will have a “blog” attached to a website, but those are often nothing more than a list of press releases.
I’m a bit of a rebel on this issue. Not only do I have a blog, I have personal Facebook, Twitter and Instagram accounts, as well as a very active Facebook Page for the law firm, Weinstein Law. That doesn’t even count the community news site we created, Henderson County Now.
So why am I different? Three reasons:
1. I want to talk to you, not at you.
Plenty of attorneys yell at you from television sets, radios and newspaper ads, but I’m not into yelling. I like sitting around the table with my friends, drinking my unsweet tea and talking. Social media gives us the chance to strike up a conversation instead of a screamfest.
2. The new Town Square.
According to the Pew Research Center, 73 percent of all American adults online are using some sort of social media, and 71 percent of those are using Facebook. http://www.pewinternet.org/2013/12/30/social-media-update-2013/ I don’t have to be a rocket scientist to see that the important debates in our community are happening on social media, and I want to be a part of the conversation.
3. I am still a little rebel.
I admit it, I have a little problem with authority. It is why I enjoy forcing insurance companies to do the right thing. And it is why, when big law firms said stay away from social media, well, I just had to check it out. And I am glad I did because that’s where I heard the voice of the community (which is why the big guys are afraid, by the way).
For those reasons (and more), I am glad to be on social media, making talking to people and making new relationships.